Some might think this post a little cynical however I've found that it sometimes pays to be a little cynical so here goes. Businesses and their marketing machines have few goals on their mind. One of those is to remove as many pounds and pence from your pocket as legally possible. Ideally they then get to do this more than once. They then try and get you not to notice how many notes and coins you’re counting out by bringing other businesses into the game that can help you to pay the original business in one electronic form or another. They certainly don’t assess whether the purchase will benefit you or your family’s life. It’s nothing personal. It’s simply maximising the revenue.
Once those businesses have completely emptied your pocket worry not. That’s because another business will come along who will provide you with a product of one type or another that will allow those previous businesses to remove pounds and pence that aren't even yet in your pocket. They also don’t assess whether the purchase will benefit you or your family’s life and are again simply looking to maximise the revenue. It’s nothing personal. It’s simply maximising the revenue.
You might even work for one of those businesses. Again, they are not interested in whether the salary paid brings benefit to your family’s life or if you need additional State support simply to exist. They are simply trying to pay you and all your colleagues the least amount possible that will prevent empty desks either in the form of people leaving and/or new people not joining. If this should occur then some other business will maximise the revenue at their cost. It’s nothing personal. It’s simply maximising the revenue and profit.